Role: Creative Direction, Art Direction, Design, QA, Strategy

Georgia-Pacific is one of the world's largest manufacturers and distributors of commercial and professional convenient, disposable paper tableware, tissue, toilet, and paper towel products, dispensers, and packaging.

As Associate Creative Director I oversaw the creation and creative strategy for multiple consumer facing marketing materials, including, branded Web Sites, eComm graphics and micro-sites, email campaigns, and product videos, as well as internal facing materials including brand Vis ID updates, trade show creative.

After a discovery process including shareholder and client interviews, a content audit and UX audit of their current site I worked closely with a Strategy and Copy-writing team to develop a visual language that helps soften the usually dense tech information, lessens user anxiety, and encourages effortless user interaction.