Role:  creative Direction, Design, UX/UI

iVision is a boutique technology integration and management firm competing in a very crowded tech space umbrellaed by large tech giants. They desired a way to effectively communicate their benefits, offerings, and products in a way that helps them stand out from the crowd, increase SEO, drive leads to their sales team, and ladder out to their presentation materials.

After a discovery process including shareholder and client interviews, a content audit and UX audit of their current site I worked closely with a Strategy and Copy-writing team to develop a visual language that helps soften the usually dense tech information, lessens user anxiety, and encourages effortless user interaction.

After agreeing on a visual language we produced targeted landing pages to test UX, messaging, and SEO.

Taking these learnings I moved into a full site, mobile first redesign working closely with the Client, Account Service, and Development, from wireframes to final hand off.

The end product is a mobile first design build for speed and an effortless, clear user experience that encourages conversion.

results