Role: creative Direction, Design, UX/UI
iVision is a boutique technology integration and management firm competing in a very crowded tech space umbrellaed by large tech giants. They desired a way to effectively communicate their benefits, offerings, and products in a way that helps them stand out from the crowd, increase SEO, drive leads to their sales team, and ladder out to their presentation materials.
After a discovery process including shareholder and client interviews, a content audit and UX audit of their current site I worked closely with a Strategy and Copy-writing team to develop a visual language that helps soften the usually dense tech information, lessens user anxiety, and encourages effortless user interaction.
After agreeing on a visual language we produced targeted landing pages to test UX, messaging, and SEO.
Taking these learnings I moved into a full site, mobile first redesign working closely with the Client, Account Service, and Development, from wireframes to final hand off.
The end product is a mobile first design build for speed and an effortless, clear user experience that encourages conversion.
lift in organic search traffic
lift in contact page views
increase in page views per session
decrease in bounce rate