Role:  creative Direction, Design, ux,ui

Dell SecureWorks needed a fresh new take on delivering White Papers for lead generation.

As ACD I worked closely with an Art Director, front-end developer, account service and client, developing three distinct looks for live creative testing, overseeing and guiding all design, creative strategy, UX, implementation and QA of final HTML.

We delivered a clean, mobile friendly new take with playful design choices to encourage response rate and lessen user anxiety in a normally dry, technical field. Focusing on flexible design principles for clean response across various devices.