Art Direction / Design / Concepting

the Juice Bar Dallas — Role: Corporate Identity / Art Direction
the Juice Bar Dallas was looking for a corporate identity to kick off their stores in Texas. While working at Young Athenians in Athens I helped develop a brand look the combined the "hipster "organic quality of the product with the clients desire for a logo inspired by sports.

LiquidSky (specialty event group), Atlanta — Role: Corporate Identity / Art Direction
LiquidSky was looking to update their identity to a more minimal/classy look that reflects the high-end quality of their event performances while not completely abandoning their cirque/aerial roots. I developed an identity referencing top shelf liquor logotypes with a muted but playful 2 color palette

Atlanta United (overhead & outdoor), Atlanta — Role: Art Direction / Design / Prepress
Atlanta United FC needed an agency to help push their brand through traditional and guerilla marketing for the inaugural season. I helped design and implement outdoor and overhead media throughout Atlanta.

Crothall Healthcare, Atlanta — Role: Corporate Identity / Art Direction
Crothall Healthcare was looking for a new corporate identity for their hospital laundry service division. I helped oversee the creation of various brand identity kits to soften their image and showcase the human impact of hospital laundry service.

Marriott, Aruba, (print ads & social campaign) — Role: Art Direction / Design / Prepress
Marriott Aruba is constantly looking for ways to stand out in the crowded luxury/leisure travel segment, as well as showcase what makes them a "stand out" location for Caribbean travel, sometimes relying on the Marriott Brand and sometimes stepping outside. Working closely with the client and copywriter I helped develop multiple Print, Display, Social and Email campaigns to help modernize and romanticize their brand while paying close attention to the indented audience's needs.

Children's Healthcare of Atlanta, Strong4Life video, Atlanta — Role: Concepting
Children's Healthcare of Atlanta needed a way to push their Strong4Life brand of health conscious info to Millennial mother's of young children. I helped concept executions to help push health choices in unexpected ways, from referencing "Just Say No" to the cult classic "They Live".

Jekyll Island Brand Video for Social — Role: Concepting / Art Direction
Jekyll Island needed a short video to bring their new brand to a larger audience on social media. Working closely with the client and copywriter I helped concept a short spot based on the wonder and raw magic that awaits visitors.